Monthly Archives: October, 2014

Putting Your Best (Digital) Foot Forward

The success of a company’s brand online relies on how well it is represented. Through its website, its online presence in social media, and the way it is perceived by the market, managing a company’s image can mean the difference between sinking and swimming in any industry. In short, it is important to put one’s best foot forward. Continue reading →

No Brand Name Doesn’t Mean No Brand

Generic drugs refer to medications that don’t carry any brand name. They’re referred to by the generic name in the box, which is the name of the primary drug. Acetaminophen is to Tylenol, ibuprofen is to Advil, and amoxicillin is to Maalox. It’s pretty interesting how pharmaceutical firms come up with catchy brand names, but that’s a story for another time.

If you’ll look at this from a marketing point of view, however, the lack of a brand name doesn’t imply a lack of branding. In a way, a generic drug’s brand name can be traced to the name of the pharmaceutical who made it. Contact information about the drug company is a requirement as far as FDA standards are concerned. Continue reading →