Monthly Archives: November, 2014

The Worst Mistakes Made in Marketing

Brand marketing in itself isn’t exactly rocket science, but even the most experienced marketers on board still commit the worst mistakes possible. Once they do, then another business opportunity vanishes into thin air. Here are some of the worst.

Detached messaging – Marketers still have the tendency to focus on what they believe are the most important and note-worthy values their product or service has. However, doing this essentially drives customers away, sometimes even for good. Customer values must always be put forth and communicated effectively. Continue reading →

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3 Tips for Working with Brand Optimization Specialists in Honolulu


It is important for a client to captain their brand optimization and set their expectations and goals. However, being a captain doesn’t mean a client needs to take the wheel and steer at all times.

For example, when working with specialist website brand builders in Honolulu, client feedback is important to giving the website design project direction. Giving the experts the freedom to do what they are best at, however, minimizes the chance that the project’s original intentions might get derailed.
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