Brand marketing in itself isn’t exactly rocket science, but even the most experienced marketers on board still commit the worst mistakes possible. Once they do, then another business opportunity vanishes into thin air. Here are some of the worst.
Detached messaging – Marketers still have the tendency to focus on what they believe are the most important and note-worthy values their product or service has. However, doing this essentially drives customers away, sometimes even for good. Customer values must always be put forth and communicated effectively. Continue reading →
The success of a company’s brand online relies on how well it is represented. Through its website, its online presence in social media, and the way it is perceived by the market, managing a company’s image can mean the difference between sinking and swimming in any industry. In short, it is important to put one’s best foot forward. Continue reading →
Generic drugs refer to medications that don’t carry any brand name. They’re referred to by the generic name in the box, which is the name of the primary drug. Acetaminophen is to Tylenol, ibuprofen is to Advil, and amoxicillin is to Maalox. It’s pretty interesting how pharmaceutical firms come up with catchy brand names, but that’s a story for another time.
If you’ll look at this from a marketing point of view, however, the lack of a brand name doesn’t imply a lack of branding. In a way, a generic drug’s brand name can be traced to the name of the pharmaceutical who made it. Contact information about the drug company is a requirement as far as FDA standards are concerned. Continue reading →
To efficiently market your business online, you need to consider every aspect of your campaign. How can you generate traffic efficiently? Should you do social media marketing? Is your PPC strategy working? These are all essential questions that you should evaluate and answer throughout the planning stage. Before everything else, though, start with your website.
Build your Brand
First of all, you need to be fully aware of your brand’s story, and have it reflected throughout your site. For instance, if somewhere along the way, you’ve decided that you wanted to make sure that every product you sell is environment-friendly, make sure that you announce it either directly or indirectly every time you write content for your site.
Know your Customers
Now that you have the basic outline of your brand, you can probably identify those who are most likely to buy your products or pay for your services. Knowing your customers allows you to home in on a target market as well as adjust your web design and your marketing plan to better reel in clients.
Be sure to have a presence in at least two or three social media sites. Then, you should connect these to your main site through effective link building. Today, social media is a power that no business owner or advertiser should pass up on: Not only does it connect you to your target market, but it also provides an efficient way for them to interact with you directly.
Setting up shop for the first time can be overwhelming especially for newbie business owners. At times, it can make you feel like David going up against Goliath. However, much like how David confronted Goliath, you can also go head-to-head with big and established businesses despite the difference in size and experience. Here are some brand marketing strategies to keep in mind:
Advertise like big businesses do.
These days, many large-scale ventures take advantage of what the Internet has to offer to promote their products or services, from search engine optimization (SEO) to social media optimization. You can adapt to these tools’ strengths and make use of them as well. The great thing about the Internet is that it doesn’t matter who you are; as long as you have something important to say and you manage to convey your message effectively, people will listen.
Create a memorable logo and slogan.
Even giants such as the world’s no. 1 athletic footwear brand had to start small first. However, they grabbed people’s attention with their unforgettable logo and slogan. For this reason, don’t be too hasty when conceptualizing these things. Think long and hard before you put your logo and slogan out there.
Form a strong partnership with related businesses.
Two heads are better than one, and this is especially true in the world of business. If you want to establish your brand, you can be more successful in doing so if you have a strong partner with you.
If you’re an entrepreneur with the drive and skill to make your business prosper, you will need effective marketing to generate better awareness for it. Although your competitors are bound to step their game up in response to your efforts, there are a few ways for you to stay on top: Continue reading →