Tag Archives: honolulu

Honolulu Brand Optimization Specialists: Maximizing the ROI of PPC Ads

Are you looking to generate instant traffic for your website? If so, you may want to explore the possibilities of adding Pay-per-Click (PPC) advertising to your overall brand marketing strategy in Honolulu. These nifty online ads automatically redirect web users to your website whenever these ads are clicked, helping improve the amount of traffic your website sees on a regular basis.

PPC ads are already a cost-effective way to market your business, seeing as you only need to pay for the amount of clicks your ads generate. Of course, things can always be better—and in this case, there are ways to get even more out of your ads.


Honolulu Brand Marketing Strategy: Lessons from a Bucket of Cold Water

To leave a significant impact, a Honolulu brand marketing strategy must be attuned to current events. Marketing expert David Meerman Scott calls this “newsjacking” and believes it has enough potential to make a campaign succeed when done right. For instance, what’s going on in Hawaii right now? What’s the latest from the mainland?

Upon identifying relevant developments, one must then utilize the appropriate marketing tools and strategies to boost brand exposure. Pay-per-click (PPC) advertising, where the advertiser only pays for ads every time a user clicks on the links, is one such technique. Put simply, related paid content will show up on the search results for each query on a trending topic (e.g. ice bucket challenge).

Honolulu Brand Optimization Specialists Can Get You Started Right

Businesses these days can hardly do without effective online marketing if they are to establish a meaningful online presence at all. You don’t need just a plain, simple site that tells nothing more than the basic facts about your firm. You want a carefully designed marketing plan, such as the more integrated marketing approach of Honolulu brand optimization specialists like Kalapana Enterprises.

The services offered by such a company include everything that you’ll need to launch your promotional projects online. Michael Cohn for Business 2 Community introduces the various components of an online marketing campaign, starting with search engine optimization:

Honolulu Brand Optimization Specialists Enable Businesses to Remarket

“The concept of Adwords remarketing is pretty straightforward. The website owner simply adds a remarketing tag in each webpage so that all visits get listed for future tagging. Visitors who are tagged upon visiting a certain webpage will see ads related to their search that then link back to previously visited webpages. Marketing companies like Kalapana Enterprises, Inc. have repeatedly demonstrated the potency of this Honolulu brand marketing strategy.

Engaging remarketing strategies not only help reintroduce a business to its target market, but also increases its website’s chances of ranking high on search engine results pages (SERPs). Indeed, remarketing is a strategy trusted brand optimization specialists in Honolulu recommend.”