Tag Archives: marketing

Honolulu Brand Marketing Strategy: Lessons from a Bucket of Cold Water

To leave a significant impact, a Honolulu brand marketing strategy must be attuned to current events. Marketing expert David Meerman Scott calls this “newsjacking” and believes it has enough potential to make a campaign succeed when done right. For instance, what’s going on in Hawaii right now? What’s the latest from the mainland?

Upon identifying relevant developments, one must then utilize the appropriate marketing tools and strategies to boost brand exposure. Pay-per-click (PPC) advertising, where the advertiser only pays for ads every time a user clicks on the links, is one such technique. Put simply, related paid content will show up on the search results for each query on a trending topic (e.g. ice bucket challenge).


Fixing the Brand to be Better… Much Better

If you’re an entrepreneur with the drive and skill to make your business prosper, you will need effective marketing to generate better awareness for it. Although your competitors are bound to step their game up in response to your efforts, there are a few ways for you to stay on top: Continue reading →